Where to Stay in Seoul for First Time Visitors: The Ultimate Guide

Planning a trip to Seoul? Trust me, figuring out where to stay in Seoul is one of the most important parts of making your trip unforgettable.

I’ve been there—picking the right neighborhood can totally change how you experience this vibrant city.

Whether you’re staying for a week, on your first solo adventure, or just exploring Seoul’s highlights, choosing the right area is key.

In this guide, I’ll help you find the best place to stay in Seoul, whether you’re after luxury, local culture, or a quiet escape.

No matter your style, these recommendations will help you plan the perfect base for your Korean adventure. Let’s dive in!

Table of Contents

Quick Neighborhood Overview

  • Myeongdong– First Timers
  • Hongdae– Nightlife enthusiasts
  • Gangnam– High end shopping and Spas
  • Insadong– Traditional Seoul experience
  • Itaewon– International Foodies who love global cuisine
  • Jamsil-Families and theme park enthusiasts
  • Dongdaemun– Bargain Hunters and  Architecture Enthusiasts 
  • Seongsu-dong–  Creatives and Cafe Hoppers
  • Apgujeong-K-pop and K-drama fans

Myeongdong

A cute cat statue holding an 'I love Myeongdong' heart outside a beauty shop in Myeongdong. Staying in the vibrant Myeongdong district is ideal for visitors who want to be close to shopping, street food, and cultural attractions, making it one of the best areas for where to stay in Seoul.

Pros/Cons of Myeongdong

Pros

  • Central location, easy to get around.
  • Abundant food and shopping options.
  • Close to major tourist attractions.

Cons

  • Can be very crowded, especially with tourists.
  • Higher prices for food and hotels.
  • Less of a local vibe, more catered to tourists.

Who Should Stay in Myeongdong

First-Timers

If it’s your first time visiting Seoul, this location is ideal for you.

It’s packed with popular attractions and easy-to-navigate streets, making it a fantastic introduction to the city’s unique blend of modern energy and historical charm.

You won’t feel overwhelmed, and there’s plenty to keep you entertained, whether you’re into shopping, sightseeing, or just soaking in the local culture.

Shoppers

For those who love to shop or eat (or both), you’re in for a real treat. Myeongdong Shopping Street is a paradise for beauty and fashion lovers. From trendy clothing to top-tier skincare products, you’ll find it all here.

And if you’re a foodie, you can snack on delicious street food at the night market as you wander between stores.

What to Do in Myeongdong

Myeongdong Shopping Street

Stores open late into the evening, you can easily spend hours browsing the latest trends or stocking up on skincare products.

Namsan Seoul Tower

For those scenic, sweeping views of the city, Namsan Seoul Tower is unbeatable.

You’ve probably seen it in a bunch of K-dramas, and the real-life experience doesn’t disappoint.

Myeongdong Night Market

You can’t walk a few feet without seeing vendors selling Korean favorites like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), or odeng (fish cakes).

The iconic pink entrance of the LINE Friends store in Myeongdong, with popular character plushies peeking out. For fans of Korean pop culture and character shopping, staying near the LINE Friends store in Myeongdong is a great option when deciding where to stay in Seoul.

Stay in the heart of Seoul’s shopping paradise – book a top-rated hotel in Myeongdong today! Click Here!

Myeongdong Accommodation Options

Luxury Hotels

Lotte Hotel Seoul

30 Eulji-ro, Jung-gu, Seoul, South Korea

A luxurious 5-star hotel in the heart of Seoul

The Westin Josun Seoul

106 Sogong-ro, Jung-gu, Seoul, South Korea

An elegant 5-star hotel blending historic charm with modern comfort, known for its prime location

Mid-Range Hotels

Nine Tree Premier Hotel Myeongdong II

28 Mareunnae-ro, Jung-gu, Seoul, South Korea

Hotel offering spacious rooms and convenient access to the shopping and dining hub of Myeongdong.

Solaria Nishitetsu Hotel Seoul Myeongdong

27 Myeongdong 8-gil, Jung-gu, Seoul, South Korea

A stylish Japanese-owned hotel featuring contemporary design, excellent service, and a central location

Hotel Skypark Central Myeongdong

16 Myeongdong 9-gil, Jung-gu, Seoul, South Korea

Hotel Skypark Central Myeongdong is conveniently located hotel and easy access to popular shopping, dining, and cultural attractions in Myeongdong.

Budget Hotels

Ibis Styles Ambassador Seoul Myeongdong

302 Samil-daero, Jung-gu, Seoul, South Korea

A budget-friendly hotel offering vibrant, comfortable rooms and a rooftop bar with stunning views of the city.

57 Myeongdong Hostel

13F, 24-28 Chungmuro 1(il)-ga, Jung-gu, Seoul, South Korea

A cozy, affordable hostel located in Myeongdong.

How to Get to Myeongdong

Subway

Myeongdong Station (Line 4), Exit 6 is the most convenient for accessing the main shopping streets

Airport Access

You can take the Airport Limousine Bus directly from Incheon Airport (Bus 6015) to Myeongdong.

Take the AREX from Incheon Airport to Seoul Station and transfer to Line 4.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘

What to Eat in Myeongdong

Isaac Toast: Famous for its affordable, delicious toasted sandwiches. Perfect for a quick breakfast or lunch.

Myeongdong Kyoja: Known for their hearty dumplings and kalguksu (knife-cut noodles). A great solo-friendly meal.

Namdaemun Market is nearby and offers everything from street food to affordable clothing.

A food stall in Myeongdong selling freshly baked egg bread, a popular Korean street food. Staying in Myeongdong places you at the heart of Seoul's street food scene, a must for foodies

K-Drama Locations Near Myeongdong

Myeongdong Shopping Street

Namsan Seoul Tower

Self-Care Spots in Myeongdong

O HUI&WHOO SPA Myeong-dong– Get a massage or facial or both

Myeongdong Flower MUD Jjimjilbang– Multiple spa packages available with mud spas and soaking baths

Hongdae

Pros

  • Lively nightlife and entertainment.
  • Affordable and trendy accommodations.
  • Great for budget travelers and those who enjoy an artistic vibe.

Cons

  • Can get loud, especially at night.
  • Less traditional, more of a youthful/modern vibe.
  • Further from some traditional tourist attractions.
A colorful street mural featuring a dancing character and boombox in the lively shopping district of Hongdae. Hongdae is a fun and convenient area when choosing where to stay in Seoul, with easy access to shopping and entertainment.

Who Should Stay in Hongdae

Art Lovers

Known for its indie vibes, street art, and music scene, it feels like a living, breathing canvas.

You can spend hours just wandering the streets, discovering new murals or watching a street performer.

Nightlife Enthusiasts

For those who love to stay out late and experience a city’s nightlife, Hongdae is your dream come true.

From casual bars to clubs that go until dawn, the area pulses with youthful energy.

A blue signpost in a popular Seoul shopping district pointing to major cities like Tokyo, Paris, and Buenos Aires. This central area offers diverse accommodation options, making it a top choice for travelers seeking where to stay in Seoul for international connections and local experiences.

What to do in Hongdae

Hongdae Street Art

Every corner of Hongdae feels like an open-air gallery. From colorful murals on building walls to spontaneous street performances.

You can stroll through the alleys and find surprises around every turn.

It’s an ideal place to take photos, get inspired, or simply admire the creativity on display.

Hongdae Free Market

On Saturday’s, Hongdae’s free market comes alive with local artists, vintage clothes, and handmade crafts.

If you’re into quirky finds, unique fashion, or supporting local creatives, this is a must-see.

Clubbing and Nightlife

Hongdae’s nightlife scene is legendary. This district is packed with bars, clubs, and live music venues catering to all tastes.

Looking for nightlife and quirky vibes? Book your Hongdae stay and dive into Seoul’s coolest district

Hongdae Accomodation Options

Luxury Hotels

RYSE, Autograph Collection

130 Yanghwa-ro, Mapo-gu, Seoul, South Korea

A stylish, art-inspired hotel in the heart of Hongdae.

L7 Hongdae by Lotte

141 Yanghwa-ro, Mapo-gu, Seoul, South Korea

A chic, modern hotel with a rooftop pool and bar, located right in the center of Hongdae.

Mid-Range Hotels

Amanti Hotel Seoul

31 World Cup Buk-ro, Mapo-gu, Seoul, South Korea

This boutique-style hotel offers stylish rooms and is just a short walk from Hongdae’s main attractions.

Budget Hotels

Kimchee Hongdae Guesthouse

67-6 Yeonnam-dong, Mapo-gu, Seoul, South Korea

A budget-friendly hostel with a social vibe, great for meeting fellow travelers.

Crossroad Backpackers Hongdae

335-32 Seogyo-dong, Mapo-gu, Seoul, South Korea

An affordable hostel with a laid-back atmosphere, located within walking distance of Hongdae’s nightlife

How to Get to Hongdae

Subway Lines

Hongik University Station (Line 2, AREX, Gyeongui-Jungang Line).

Airport Access

The AREX (Airport Railroad Express) makes it easy to reach Hongdae from Incheon or Gimpo Airport in 45-50 minutes.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘

What to Eat in Hongdae

Sin Migyeong Hongdae Dakgalbi

943 King’s Cross (Harry Potter Cafe Seoul)

Cafe Travel Maker: A budget-friendly café offering all-day breakfast, perfect for solo travelers who want a cozy, low-key spot.

A sizzling plate of stir-fried noodles and chicken being prepared at a local restaurant in Seoul. For food enthusiasts, staying near local eateries

K-Drama Locations Near Hongdae

Hongdae streets

Han River

Self-Care Spots in Hongdae

Gyeongui Line Forest Park: A peaceful linear park running through Hongdae, perfect for a quiet stroll or reading under the trees.

Personal Color and Makeup Analysis

💄 Personal Color and Makeup Analysis 💄

Gangnam

Pros

  • Upscale and trendy, with lots of luxury options.
  • Great for shopping, K-pop, and K-beauty fans.
  • Plenty of high-end restaurants and cafes.

Cons

  • Expensive, both for accommodations and dining.
  • Less traditional culture, more modern and business-focused.
  • Can be overwhelming for budget-conscious travelers.
he iconic bronze 'Gangnam Style' hands sculpture in Seoul under a clear blue sky. Staying in Gangnam is ideal for visitors interested in Seoul's modern attractions and vibrant nightlife,


Who Should Stay in Gangnam

Luxury Travelers

Gangnam is the ultimate destination for those who want to experience the finer things in life.

You’ll be surrounded by sleek skyscrapers, designer stores, and upscale restaurants that cater to a more affluent crowd.

Shoppers

From international designer brands to top Korean fashion labels, this area is packed with premium stores.

Whether you’re hunting for luxury goods or cutting-edge fashion, places like COEX Mall and Garosugil are perfect for your retail therapy needs.

K-pop and K-Beauty Fans

K-pop and K-beauty fans will feel right at home in Gangnam.

Not only does the area house plenty of K-pop entertainment companies, but you’ll also find beauty clinics and shops specializing in the latest skincare and cosmetic trends.


What to Do in Gangnam

COEX Mall

COEX Mall is a must-visit in Gangnam. You can spend an entire day here without running out of things to do.

From luxury brands and department stores to unique K-pop shops, it’s a dream for shoppers.

Plus, COEX Mall is home to the famous Starfield Library and the Indoor Aquarium.

Garosugil

Known for its tree-lined streets and stylish vibe. It’s filled with high-end boutique stores, Instagram-worthy cafes, and hip restaurants.

From K-pop to high-end shopping, Gangnam has it all – find your perfect stay now!

Gangnam Accommodation Options

Luxury Hotels

Park Hyatt Seoul

606 Teheran-ro, Gangnam-gu, Seoul, South Korea

Park Hyatt is all about luxury, it offers a rooftop pool, fine dining, and excellent service.

Mid-Range Hotels

Shilla Stay Yeoksam

517 Eonju-ro, Gangnam-gu, Seoul, South Korea

This mid-range option provides comfortable, modern rooms with great value. Located close to Gangnam Station

Budget Hotels

Gangnam Artnouveau City

49 Seocho-daero 74-gil, Seocho-gu, Seoul, South Korea

The hotel is located near Gangnam’s key attractions and features apartment-style rooms, making it great for longer stays.

Ocloud Hotel Gangnam

12 Sapyeong-daero 58-gil, Seocho-gu, Seoul, South Korea

This budget hotel is located just a short walk from Gangnam Station, offering clean, cozy rooms and easy access to shopping and nightlife.

How to Get to Gangnam

Subway Lines

Gangnam Station (Line 2, Shinbundang Line), Sinnonhyeon Station (Line 9) for southern Gangnam.

Airport Access

Take the Airport Limousine Bus (Bus 6009) from Incheon Airport, which stops near Gangnam Station.

Take the AREX to Seoul Station and transfer to Line 2.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘


What to Eat in Gangnam

Tomato Kimbap: 5 Seolleung-ro 64-gil, Gangnam District, Seoul, South Korea

A towering modern building near COEX Mall in Seoul, with large LED screens displaying advertisements. The COEX area in Gangnam offers a great selection of luxury hotels and shopping
K pop plaza


 K-Drama Locations Near Gangnam

COEX Mall

Cheongdam-dong

Garosu-gil is popular for scenes involving upscale cafes and shopping

Self-Care Spots in Gangnam

Sulwhasoo Spa Treatment in Gangnam

Close up of a hanok in Buckhon Hanok Village in Seoul

Insadong

Pros

  • Rich in culture and history.
  • Close to traditional markets and palaces.
  • Quiet and peaceful compared to busier areas.

Cons

  • Limited nightlife options.
  • Fewer modern amenities compared to Gangnam or Myeongdong.
  • Can feel touristy with some overpriced shops.


Who Should Stay in Insadong

Culture and History Buffs

If you’re fascinated by Korean history and traditional culture, Insadong is the perfect place for you with its preserved hanok (traditional Korean houses), ancient temples, and antique shops.

Art and Antiques Collectors

The streets are lined with art galleries, antique stores, and shops selling traditional crafts.

Whether you’re hunting for an ancient artifact or a piece of modern Korean art, Insadong has something special for every collector.

Traditional Seoul Experience

Unlike the glitzy, modern areas of the city, Insadong preserves the essence of old Seoul, with its narrow streets, charming tea houses, and traditional markets.

It’s the ideal place to slow down, take in the culture, and escape the fast pace of the modern city.


What to Do in Insadong

Bukchon Hanok Village

A walk through Bukchon Hanok Village is like traveling back in time.

The village is home to hundreds of traditional Korean houses, or hanok, which have been beautifully preserved.

Jogyesa Temple

Jogyesa Temple offers a peaceful escape right in the heart of the city.

It’s one of the most important temples in Korean Buddhism and features beautiful pagodas, ancient trees, and a serene atmosphere.

A decorative display of lotus flowers and figures in front of a traditional Korean temple adorned with red and colorful lanterns, with a radiant halo visible in the sky above. This festive setup is likely for a spring celebration, such as Buddha's Birthday, making it one of the best times to visit Seoul for festivals that blend religious and cultural traditions.

Insadong Accommodation Options

Luxury Hotels

Orakai Insadong Suites

18 Insadong 4-gil, Jongno-gu, Seoul, South Korea

This hotel is just steps away from Insadong’s art street. It offers apartment-style rooms with plenty of space.

Mid-Range Hotels

Sunbee Hotel Insadong Seoul

26 Insadong 7-gil, Jongno-gu, Seoul, South Korea

Located in the heart of Insadong, this hotel is offers modern rooms while keeping you close to the traditional highlights of the area.

Budget Hotels

Ibis Ambassador Seoul Insadong

31 Samil-daero 30-gil, Jongno-gu, Seoul, South Korea

A well-known budget-friendly hotel chain with easy access to Insadong’s cultural and historical spots.

Insadong Hostel

48 Insadong 14-gil, Jongno-gu, Seoul, South Korea

Right in the heart of Insadong, this budget hostel is perfect for travelers without breaking the bank.

How to Get to Insadong

Subway Lines

Anguk Station (Line 3) or Jonggak Station (Line 1), both provide easy access to Insadong’s main attractions.

Airport Access

The Airport Limousine Bus (Bus 6011) provides direct access to Insadong from Incheon Airport.

AREX: Take the AREX to Seoul Station and transfer to Line 1.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘


What to Eat in Insadong

Tosokchon Samgyetang: Famous for ginseng chicken soup, this spot offers hearty traditional meals at reasonable prices.

Gwangjang Market is nearby for affordable local eats.

Ssamziegil is a market-like shopping center with affordable eats and craft shops.

K-Drama Locations Near Insadong

Insadong’s main street

Ssamziegil

Bukchon Hanok Village

Tourists dressed in traditional hanbok attire walking through Bukchon Hanok Village, surrounded by historic Korean architecture. For those looking for a more immersive cultural stay, choosing accommodations near Bukchon Hanok Village is ideal

Self-Care Spots in Insadong:

Jogyesa Temple: A peaceful Buddhist temple offering a quiet space to relax and reflect.

Itaewon

Pros

  • Incredibly diverse food options.
  • Popular with international tourists and expats.
  • Great nightlife with plenty of bars and clubs.

Cons

  • Can be pricey in certain areas.
  • Some parts may feel less traditionally Korean.
  • Busy and loud on weekends.

Who Should Stay in Itaewon

International Travelers

If you’re an international traveler looking for a home base where the locals are used to visitors from all over the world.

This area has a global vibe, with signs in multiple languages and restaurants serving cuisine from every corner of the planet.

Foodies Who Love Global Cuisine

You can find authentic Korean BBQ just a few steps from a Middle Eastern restaurant, or dive into some Mexican, Italian, or even Turkish dishes without leaving the neighborhood.

Itaewon’s food scene is truly diverse, making it a must-visit for anyone who enjoys global cuisine.

Those Looking for a Vibrant and Diverse Atmosphere

Itaewon is known for its vibrant, eclectic atmosphere.

It’s perfect for anyone who loves the energy of a neighborhood that never feels quite the same from one block to the next.

a view of a side street with many stairs in itawan on a normal afternoon


What to Do in Itaewon

Itaewon’s Diverse Food Scene

Itaewon is a foodie’s dream. From traditional Korean BBQ to shawarma, tacos, and pasta, you’ll find almost every type of cuisine imaginable here.

Namsan Park

Just a short walk from Itaewon, Namsan Park is the perfect place for some fresh air and panoramic views of Seoul.

It’s a popular spot for both locals and tourists, offering beautiful walking trails that lead up to Namsan Seoul Tower.

Where to Stay in Itaewon

Luxury Hotels

Grand Hyatt Seoul

322 Sowol-ro, Yongsan-gu, Seoul, South Korea

This iconic luxury hotel is perched on a hill overlooking the city, providing breathtaking views, and close proximity to both Itaewon and Namsan Park.

Imperial Palace Boutique Hotel

221 Itaewon-ro, Yongsan-gu, Seoul, South Korea

A stylish hotel right in the heart of Itaewon. It’s perfect for those who want the vibrant energy of the neighborhood.

Mid-Range Hotels

Hamilton Hotel Seoul

179 Itaewon-ro, Yongsan-gu, Seoul, South Korea

Situated right in the middle of Itaewon, Hamilton Hotel offers modern rooms and a rooftop pool.

Budget Hotels

G Guesthouse Itaewon

14-4 Itaewon-ro 15-gil, Yongsan-gu, Seoul, South Korea

A fun, social guesthouse located right in the heart of Itaewon.

Itaewon Land Spa & Guesthouse

34 Usadan-ro, Yongsan-gu, Seoul, South Korea

A unique option that combines affordable guesthouse accommodations with an on-site spa, including traditional Korean baths.


How to Get to Itaewon

Subway Lines

Itaewon Station (Line 6) is the main subway stop for this neighborhood.

Airport Access

The Airport Limousine Bus (Bus 6030) connects directly to Itaewon from Incheon Airport.

AREX: Take the AREX to Seoul Station and transfer to Line 6.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘

What to Eat in Itaewon

Jonny Dumpling: A small eatery known for its affordable, delicious dumplings.

Plant Café: A budget-friendly vegan café serving healthy, solo-friendly meals.

Maple Tree House-Korean BBQ

Petra Palace – Middle Eastern

K-Drama Locations Near Itaewon

Itaewon Class, the hit K-drama, is set here, with many scenes filmed along the streets and in the local restaurants.

Self-Care Spots in Itaewon

Namsan Park: Just a short walk from Itaewon, it’s a peaceful spot to take a walk

 chic and minimalistic skincare shop in Seoul, with sleek white shelves displaying a variety of beauty products. Staying near trendy beauty boutiques like this one is perfect for skincare lovers

Jamsil

Pros

  • Family-friendly with attractions like Lotte World.
  • Plenty of parks and green spaces.
  • Easy access to public transport and quiet surroundings.

Cons

  • Farther from central Seoul and main tourist attractions.
  • Can be crowded, especially around theme parks.
  • Fewer nightlife and dining options compared to other areas.
A colorful sculpture in the middle of a park, with high-rise apartments towering in the background. If you’re looking for where to stay in Seoul, being near green spaces like this gives you a peaceful retreat while still being close to the city’s energy


Who Should Stay in Jamsil

Families and Theme Park Enthusiasts

If you’re traveling with kids or just love theme parks, Jamsil is perfect for you. The area is home to Lotte World, an indoor theme park.

From thrilling rides to ice-skating rinks and parades, Lotte World has something for everyone, young or old.

Get your Lotte World Tickets Here

Sports Fans

The Jamsil Sports Complex hosts major baseball and soccer games.

Suburban Vibe

It’s a great spot for travelers who want to enjoy both the attractions and some downtime.

With scenic parks like Seokchon Lake Park, Jamsil provides the perfect balance of entertainment and relaxation

What to Do in Jamsil

Lotte World

Lotte World is a must-visit attraction in Jamsil, especially for families and theme park enthusiasts.

It’s a massive indoor and outdoor theme park that features everything from roller coasters and parades to ice-skating and a beautiful folk museum.

Seokchon Lake Park

Just outside Lotte World, Seokchon Lake Park offers a peaceful escape from the excitement of the theme park.

Jamsil Sports Complex

For sports fans, the Jamsil Sports Complex is the heart of the action. It houses both the Jamsil Baseball Stadium and the Seoul Olympic Stadium

Lotte World Tower lit up beautifully at night, dominating the Seoul skyline

Where to Stay in Jamsil

Luxury Hotels

Lotte Hotel World

240 Olympic-ro, Songpa-gu, Seoul, South Korea

Located right next to Lotte World, this luxury hotel offers beautiful views of Seokchon Lake and Magic Island.

Sofitel Ambassador Seoul Hotel

209 Jamsil-ro, Songpa-gu, Seoul, South Korea

A high-end hotel offering a blend of luxury and convenience and easy access to Lotte World and Seokchon Lake Park.

Mid-Range Hotels

Pharos Hotel

5 Olympic-ro 10-gil, Songpa-gu, Seoul, South Korea

Great for travelers looking for good value in a convenient location.

Hotel Lake

216 Seokchonhosu-ro, Songpa-gu, Seoul, South Korea

Located right across from Seokchon Lake, this hotel offers cozy, modern rooms and lovely views of the park

Budget Hotels

Rosana Boutique Hotel

98 Samhaksa-ro, Songpa-gu, Seoul, South Korea

A budget-friendly hotel near Seokchon Lake Park, with easy access to Lotte World.

Jamsil Delight Hotel

21-9 Ogeum-ro 11-gil, Songpa-gu, Seoul, South Korea

This affordable hotel is located close to Jamsil Station, making it easy to explore the area.


How to Get to Jamsil

Subway Lines

Jamsil Station (Line 2, Line 8) is convenient for visiting Lotte World and surrounding attractions.

Airport Access

The Airport Limousine Bus (Bus 6006) goes directly from Incheon Airport to Jamsil.

AREX: Take the AREX to Seoul Station and transfer to Line 2.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘


What to Eat in Jamsil

Lotte World Food Court: Located inside the Lotte World Mall, it offers a wide variety of affordable, solo-friendly meals.

Seokchon Lake Market: A smaller market near the lake with local snacks and street food vendors.


 K-Drama Locations Near Jamsil

Lotte World

Seokchon Lake

The geometric façade of Doota Mall, with the nearby golden DDP figure statue in the foreground

Dongdaemun

Pros

  • Great for night owls with 24-hour shopping options.
  • Fashion and design hub with plenty of trendy finds.
  • Central location, easily accessible by subway.

Cons

  • Can be very crowded, especially at night.
  • Limited high-end dining and accommodations.
  • Not as scenic as other areas, more urban/industrial vibe.

Who Should Stay in Dongdaemun

Night Shoppers and Fashion Lovers

The area is known for its late-night shopping malls, which stay open well past midnight.

Bargain Hunters

For those who love a good deal, Dongdaemun’s night market and wholesale malls are perfect. This area is famous for affordable clothing, shoes, and accessories, making it a great place to find bargains without sacrificing style.

Travelers Interested in Modern Architecture and Design

Dongdaemun Design Plaza (DDP) is one of Seoul’s most iconic landmarks, and if you’re into architecture or design, this area is a must-see.

The iconic futuristic structure of the Dongdaemun Design Plaza (DDP), with the golden statue standing tall beside it. Staying near DDP is a great choice for design lovers and those looking to experience Seoul’s creative pulse up close


What to Do in Dongdaemun

Dongdaemun Design Plaza (DDP)

Dongdaemun Design Plaza (DDP) is a striking piece of modern architecture in Seoul. The building’s sleek curves and futuristic design make it a favorite spot for photographers and design enthusiasts.

DDP also hosts major fashion events like Seoul Fashion Week, alongside art exhibitions and performances, making it a vibrant part of the city’s cultural landscape.

Dongdaemun Night Market

Dongdaemun Night Market is famous for its late-night shopping scene, especially for fashion lovers. The shopping malls stay open past midnight.

Cheonggyecheon Stream

Running through the heart of Dongdaemun, Cheonggyecheon Stream offers a peaceful escape from the busy shopping streets. It’s a beautifully restored stream with walking paths, bridges, and spots to relax by the water.

Where to Stay in Dongdaemun

Luxury Hotels

JW Marriott Dongdaemun Square Seoul

279 Cheonggyecheon-ro, Jongno-gu, Seoul, South Korea

A luxurious option located right in the heart of Dongdaemun, offering modern rooms with stunning city views.

Sotetsu Hotels The Splaisir Seoul Dongdaemun

226 Jangchungdan-ro, Jung-gu, Seoul, South Korea

Its prime location near Dongdaemun Design Plaza makes it an excellent choice

Mid-Range Hotels

Novotel Ambassador Seoul Dongdaemun Hotels & Residences

238 Eulji-ro, Jung-gu, Seoul, South Korea

Comfortable rooms with modern decor and a rooftop pool that provides incredible views of the city.

Hotel Skypark Kingstown Dongdaemun

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul, South Korea

Located near Dongdaemun History & Culture Park, this hotel is close to the shopping malls and Dongdaemun Design Plaza.

Budget Hotels

Toyoko Inn Seoul Dongdaemun No. 2

325-2 Euljiro, Jung-gu, Seoul, South Korea

A budget-friendly hotel chain offering clean and affordable rooms, located near Dongdaemun Design Plaza.


How to Get to Dongdaemun

Subway Lines

Dongdaemun Station (Line 1, Line 4) and Dongdaemun History & Culture Park Station (Lines 2, 4, 5) are both central for accessing the Dongdaemun shopping district and DDP.

Airport Access

The Airport Limousine Bus (Bus 6001 or 6002) connects to Dongdaemun from Incheon Airport.

AREX: Take the AREX to Seoul Station and transfer to Line 4.

🚘 Private Airport Transfer 🚘


What to Eat in Dongdaemun

Dongdaemun Street Food Stalls

Yukjeon Sikdang- 16 Nangye-ro 30-gil, Dongdaemun District, Seoul, South Korea


 K-Drama Locations Near Dongdaemun

Dongdaemun Design Plaza (DDP)

Cheonggyecheon Stream

Seongsu-dong

Pros

  • Quiet, local vibe compared to tourist-heavy areas.
  • Trendy, hip neighborhood with unique cafes and shops.
  • Close to Seoul Forest for nature lovers.

Cons

  • Fewer tourist attractions.
  • Limited public transportation options compared to central areas.
  • Still emerging, so fewer accommodation options.

Who Should Stay in Seongsu-dong

Hipsters and Creatives

If you’re into cool, offbeat spots that feel like they’re still being discovered, Seongsu-dong is your perfect match.

The streets are filled with converted warehouses that now house art studios, design shops, and unique cafes.

A stunning view of Namsan Seoul Tower surrounded by trees, seen from a peaceful park. If you're into scenic walks and panoramic city views, staying near Namsan Seoul Tower is a great choice

Café Hoppers and Foodies

For anyone who loves to spend hours sipping coffee in cool, quirky spaces, Seongsu Café Street is a must-visit.

This area is famous for its cafés, many of which are located in old warehouses with industrial-chic decor.

Local Vibe

You’ll get a mix of local culture, creative energy, and nature, all in one neighborhood that still feels like a well-kept secret.


What to Do in Seongsu

Seongsu Café Street

Seongsu Café Street is the best place to care hop. Many of the cafés are located in old factories and warehouses

Seoul Forest

This large park is ideal for nature lovers, with lush walking trails, and picnic spots.

Art and Design Studios

Seongsu-dong is rapidly becoming one of Seoul’s emerging art districts.

You can find galleries showcasing modern art, unique design shops, and even pop-up exhibitions.

Where to Stay in Seongsu-dong

Luxury Hotels

Vista Walkerhill Seoul

177 Walkerhill-ro, Gwangjin-gu, Seoul, South Korea

Located near the Han River, this luxury hotel offers stunning views and a serene atmosphere.

Mid-Range Hotels

Hotel POCO

96 Achasan-ro, Seongdong-gu, Seoul, South Korea

This hotel offers comfortable rooms with easy access to both Seongsu Café Street and Seoul Forest.

Budget Hotels

H Avenue Hotel Kondae Seongsu

156 Dongil-ro, Gwangjin-gu, Gwangjin, Seoul, South Korea, 05013

Seoul Forest Stay

2nd Floor, 108-1, Wangsimni-ro, Seongdong-gu, Gwangjin, Seoul, South Korea, 04778 


How to Get to Seongsu

Subway Lines

Seongsu Station (Line 2) is the main station for this area, offering direct access to central Seoul.

Airport Access

The most convenient way is to take the AREX to Seoul Station and transfer to Line 2. There’s no direct airport bus to Seongsu-dong, so a transfer will be necessary.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘


What to Eat in Seongsu

Daelim Changgo

Cafe Onion

서울브루어리 성수 SEOUL BREWERY SEONGSU

Apgujeong

Pros

  • High-end shopping and dining options.
  • Close to K-pop and K-drama hotspots.
  • Quiet and safe, with a luxurious atmosphere.

Cons

  • Expensive, both for accommodations and food.
  • Can feel a bit exclusive and less accessible for budget travelers.
  • Limited nightlife compared to Hongdae or Itaewon.

Who Should Stay in Apgujeong

Luxury Travelers

If your idea of the perfect trip involves luxury shopping, high-end dining, and indulgent pampering, Apgujeong is the place to be.

K-Pop and K-Drama Fans

Apgujeong is a hotspot for K-pop and K-drama fans alike. The area is home to several big entertainment companies, and you might even catch a glimpse of your favorite idols strolling through the neighborhood.

K-Star Road is a must-see for fans, featuring life-size statues of K-pop groups and themed stores dedicated to the genre. It’s a dream destination for anyone looking to immerse themselves in the world of Korean pop culture.

Fashion and Beauty Enthusiasts

Rodeo Street and Cheongdam-dong are lined with luxury boutiques, beauty clinics, and stylish cafes.


What to Do in Apgujeong

Rodeo Street

Rodeo Street is one of the most glamorous shopping districts in Seoul, known for its high-end fashion stores and luxury brands.

The underside of a massive bridge stretching across the Han River with Seoul’s skyline in the distance. Staying by the Han River offers you tranquil river views while keeping you connected to the urban buzz

K-Star Road

For K-pop fans, K-Star Road is a must-visit. This street features fun, life-sized statues dedicated to Korea’s most popular K-pop groups, as well as stores filled with K-pop memorabilia.

Cheongdam-dong

It’s a popular filming location for K-dramas, so you may recognize the area from your favorite shows. It’s also the place to go if you’re in the mood for a beauty treatment at one of Seoul’s best-known clinics.

Where to Stay in Apgujeong

Luxury Hotels

Hotel ENTRA Gangnam

508 Dosan-daero, Gangnam-gu, Seoul, South Korea

Located right in the heart of Apgujeong, this stylish boutique hotel offers luxurious accommodations with a chic, contemporary design.

Mid-Range Hotels

Aloft Seoul Gangnam

736 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

This modern, trendy hotel is located near Cheongdam-dong, it’s perfect for those looking to explore Apgujeong’s fashion and beauty scene.

Hotel Prima Seoul

536 Dosan-daero, Gangnam-gu, Seoul, South Korea

Hotel located near the heart of Cheongdam-dong, offering comfortable accommodations with a traditional twist.

Budget Hotels

Lavita Hotel

712 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

An affordable hotel located near Cheongdam-dong and Rodeo Street, perfect for budget travelers who still want to experience the high-end vibe of the neighborhood.


How to Get to Apgujeong

Subway Lines

Apgujeong Station (Line 3) or Apgujeong Rodeo Station (Bundang Line) for access to the luxury shopping streets and K-pop hot spots.

Airport Access

The Airport Limousine Bus (Bus 6006) connects to Apgujeong from Incheon Airport.

AREX: Take the AREX to Seoul Station and transfer to Line 3.

Hire a private transfer from the airport to your hotel.

🚘 Private Airport Transfer 🚘

Seoul is an incredible city, with each neighborhood offering its own unique vibe and hidden gems.

Whether you’re staying in the bustling streets of Dongdaemun or soaking in the artistic charm of Samcheong-dong, finding the right place to stay will shape your entire experience.

Now that you have a better idea of where to stay in Seoul, you’re one step closer to planning your perfect trip.

Looking for more tips to help make the most of your time in Seoul?

Be sure to check out my other blog posts below for insights on the best places to explore, what to eat, and how to get around—all the essentials you’ll need for a smooth and unforgettable adventure in this vibrant city.

Frequently Asked Questions

Where do Americans hang out in Seoul?

Americans often hang out in areas like Itaewon due to its international vibe, diverse food scene, and many English-friendly spots, including bars and restaurants.

What should I avoid in Seoul?

Avoid talking loudly on public transport, not following recycling rules, and disrespecting local customs, such as not removing shoes when entering someone’s home. Only staying in Myeongdong or Dongdaemun- venture outside these neighborhoods.

Where should I stay in Seoul for a month?

For a month-long stay, areas like Gangnam or Hongdae are ideal. They offer a mix of convenience, culture, and public transport, making it easy to explore while settling into daily life.

Which is the best area to stay in Seoul on a budget?

Myeongodng, Insadong and Hongdae are excellent for budget travelers, offering affordable accommodations, food, and shopping options, while still being close to major attraction

How many days are enough in Seoul?

A bare minimum of 3 days is recommended to explore Seoul’s key attractions, including historical landmarks, shopping districts, and neighborhoods.

Where is the best place to stay in Seoul for solo travelers?

Hongdae and Insadong are great for solo travelers. They offer a mix of culture, cafes, and nightlife, with plenty of options to meet other travelers and explore solo.

What is the trendiest area in Seoul?

Seongsu-dong is considered one of Seoul’s trendiest areas, filled with hip cafes, art galleries, and a youthful, creative energy that attracts locals and tourists alike.

Read More About Seoul

No comments to show.